Identify and attract the best talent for your organization

Candidates size up job opportunities from the moment they land on your career page. How your company communicates your brand, culture and available opportunities impacts your organization’s reach and the quality of your candidate pool. Creating a seamless application process and following that up with a well-structured hiring flow helps ensure that quality candidates develop a good first impression of your company and can easily apply. 

The spectrum of hiring processes at companies is what we call the Greenhouse Hiring Maturity™ curve, which we break down into four stages: chaotic, inconsistent, systematic and, finally, strategic. 

As companies climb the Hiring Maturity curve, they start to focus on a few key behaviors and strategic conversations that change how they identify and attract top talent.






At these stages, it’s important to lay the groundwork for a stronger candidate pipeline. Take a comprehensive look at your entire sourcing effort. Identify what’s working and what needs improvement. The following strategic conversations and action items can help get you started. 


Key conversations to enable change management:

Assess your company's referral strategy and consider incentives
  • Referrals are the #1 source of new hire quality, with high retention rates, engagement and performance
  • Incentives and a structured referral process are powerful ways to boost engagement (read this e-book to learn more about building a strong employee referral program)

Take action in Greenhouse with the following configuration:
Post your referral program in Greenhouse clock.png 5 mins

Train employees how to submit referrals and post to social media
  • Make employee participation easy and rewarding to maximize engagement and results
  • Use the Greenhouse basic user training template to introduce everyone on your team to recruiting fundamentals for using the system

Follow this up with further action:
Encourage employees to post open roles to their social accounts

Define your employer brand and promote it with a customized career page
  • Clearly outline your values, mission, culture and anything else that makes your company a great place to work
  • Read our e-book for guidance on how to draft and share your employer brand story
  • Give candidates the right first impression with a career page that helps them understand your culture and workplace
  • Get inspired with these Greenhouse customer career page examples that vary in approaches and content
  • Put your ideas into action with technical guidance from our support site

Prompt conversations with your company’s leadership about building a DE&I strategy that begins with your hiring practices

  • Align with leadership on your organization's vision and strategy around building a diverse, equitable and inclusive workplace
  • Improve employee satisfaction and attracting top talent
  • Identify an executive sponsor to help define and map out your DE&I strategy
  • Read our guide on how to get started with DE&I, and watch our webinar for in-depth DE&I strategy guidance

Take action in Greenhouse with the following configuration:
Publish your organization's commitment to DE&I in Greenhouse


Additional actions to configure Greenhouse with your team:



Your company has the right foundation to find and engage top talent, but there’s room to improve. Invest in organizing your recruiting teams to reach out to past applicants and prospects to get a more objective view of your hiring process. Begin implementing your company's vision for DE&I by drafting concrete goals and systematizing behaviors to support those outcomes.


Key conversations to enable change management:

Develop a strategy for evergreen hiring
  • Have a strategy to build the pipeline, consistently nurture talent and be ready to make hires on a rolling basis for those roles you will have a consistent need for, especially as you grow
  • Learn best practices to leverage your existing talent base and maintain continuously open positions in our support center

Take action in Greenhouse with the following configuration:
Publish jobs available to internal employees to the internal job board clock.png 30 mins
Add structure to your talent database by adding prospect pools clock.png 30 mins
Collect general interest applications by adding a prospect post to your careers page clock.png 45 mins

Translate your organization's DE&I commitment into concrete goals for your recruiting team
  • Set specific DE&I goals to align your team on new sourcing and interviewing practices
  • Rely on your DE&I executive sponsor to engage management across departments for organizational change
  • Read this blog post for guidance on embodying DE&I leadership at your company
  • Check out examples of companies putting DE&I visions into action, like Classy and others

Take action in Greenhouse with the following configuration:
Mitigate bias at key points in the recruiting process by turning on Greenhouse inclusion nudges clock.png  5 mins



It’s clear that attracting talent is your competitive advantage. Your sourcing tactics and hiring approach draw in great candidates. Your whole company is invested in recruiting and helping identify the best candidates. In the spirit of continuous improvement, we see the most strategic companies continuing to invest in key initiatives and actions to stay on top.


Key conversations to enable change management:

Build partnerships with employee resource groups (ERGs) to increase the diversity of your pipelines
  • Use your ERGs to help foster a robust pipeline with increased diversity
  • Empower your people team to manage and support your ERGs
  • Check out this resource for more guidance on establishing ERGs
Accelerate hiring efforts by engaging Talent Magnets across the organization
  • Talent Magnets attract talent by actively promoting your hiring brand’s story in their networks
  • Learn more about Talent Magnets and the Talent Maker mindset in our guide
  • Encourage “Talent Magnet” behavior, prompting individuals to help create a workplace that attracts top talent
  • Read our e-book to discover how to best support your company’s own Talent Magnets
Create specialized sourcing plans and hiring strategies for each unique search
  • Ensure you’re scooping up passive talent and bringing in a diverse candidate pool by referring back to specific sourcing plans
  • Learn how you can develop specific sourcing plans with this customer case study


Additional actions to configure Greenhouse with your team: