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Customize Demographic Questions

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Applicant demographic data provides a wealth of information that your organization can use to assess your diversity and inclusion goals using the Pipeline by Demographic Report. Greenhouse Inclusion allows your organization to customize demographic questions to track data you care about and to enable those questions on a per job basis.

To learn more about data and reporting as it relates to diversity and inclusivity research, please click here. In this article we will cover how to:

Once you have created custom demographic questions, see how you can enable them on job posts.

 

Create A Custom Demographic Question 

Custom demographic questions are created from the Data Collection panel on the Inclusion page. To create a new custom demographic question, click Edit under the Action column.

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From the Edit Custom Demographic Questions page, you will be able to rename the Section Header and optional description that will precede your custom demographic questions on job posts.

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Click Add Custom Question at the bottom of the page to add a new question.

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In the provided panel, input a question and answer options (to add additional answer options, click +Add Option). Please see the below section on how to add a self-describe answer option for a custom demographic question.

When you have finished creating the question, click Done to add the custom question to your list of demographic questions. To reaffirm the addition/change, click Save.

Note: All custom demographic questions are multi-select

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Add a Self-Describe Option For Custom Demographic Question

Self-describe answer options allow applicants to define their demographic details in their own words. When creating custom demographic questions, you can insert this option by selecting +Add Option to Self-Describe.

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Allows candidate to self-describe will appear under the answer option field to indicate that the response will be a self-describe option.

Note: You will want to name the self-describe answer option field something that communicates to the applicant that a text field will appear when selected.

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Job Post Example

When you have finished creating the question, click Done to add the custom question to your list of demographic questions. To reaffirm the addition/change, click Save.

 

Custom Demographic Question Management Best Practices 

When editing custom demographic questions, special care must be taken when it comes to editing answer options. Changing answer options will affect the historical integrity of previous responses in the Pipeline by Demographic report.

For instance, if 50 applicants select Woman as a response to a question but later that answer option is changed to Prefer not to say, the Pipeline by Demographic report will incorrectly display this historical data and associate it with an inaccurate answer choice.

If your edits to an answer option does not change the underlying assumption of the answer option (i.e. spelling and/or grammar) you should edit the answer directly.

If your edits will change the intended meaning or underlying assumption of the answer option (i.e. changing an answer option from Man to Woman) it is encouraged to first remove the answer option. This will preserve historical responses that selected this answer option for later reporting.

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With the answer option's historical data preserved, you can add a new answer option if necessary. When you have finished creating the question, click Done to add the custom question to your list of demographic questions. To reaffirm the addition/change, click Save.