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A tracking link is a unique URL that candidates can use to apply for jobs. When a candidate applies through a specific tracking link, Greenhouse Recruiting allows you to track the source of the applicant to measure the success of external job boards, ads, or marketing campaigns.

In this article, we will cover:

How do tracking links work?

A tracking link is is made up of two parts:

1. The job post url links to the application page for your job post or to your overall job board.

2. A source token is a combination of numbers and letters at the end of your url that uniquely identifies the source of the tracking link.

When you create a new tracking link, Greenhouse Recruiting will automatically add a unique source token to the end of your job post URL.

Example: If you create a tracking link for your job board URL https://example.com/jobs, Greenhouse Recruiting will add the Source Token on the end of the URL to create a link that looks like this: https://example.com/jobs?gh_src=abc123.

Manage your custom sources

Before you can create a tracking link, the unique source must be created in Greenhouse Recruiting. You can manage your sources by selecting the Configure Configured_Icon.png icon, then click Custom Options on the left side. Select Sources.

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Here you can view and manage default Greenhouse Recruiting sources as well as create new custom sources. Click here for more information about managing custom sources.

Create a new tracking link

After confirming your unique source exists in Greenhouse Recruiting, click the Configure Configured_Icon.png icon and select Job Boards & Posts in the left panel.

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Find the job board for the job you want to track, and click the number in the Job Posts column.

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Find the job in the Job Posts table and click the ellipses icon Icon_-_White_Ellipses.png in the Actions column. Choose Tracking Link from the dropdown menu.

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Choose the source and the user that gets credit for the application, and click Create Link.

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Greenhouse Recruiting will generate a shortened version of the tracking link, which you can copy and paste in posts on third-party job boards, social platforms, or other sources.After the link is created, click Copy to add it to your clipboard.

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Greenhouse Recruiting will generate a shortened version of the tracking link, which you can paste in posts on third-party job boards, social platforms, or other sources.

Additional resources

To learn more about tracking links and sources, review the following articles: