Tracking Links and Source Tokens Overview
Greenhouse Recruiting tracks the source of your candidates using tracking links. A tracking link is a link made up of your job board or job post URL (e.g. www.example.com/jobs), and an appended Source Token that identifies the source of the candidate. The Source Token will be a combination of numbers and letters that Greenhouse Recruiting generates when a new source is added to your account. When a tracking link is generated, Greenhouse Recruiting automatically appends the Source Token to your job board or job post URL in a parameter that follows the format “gh_src={TOKEN}”.
Example: If you create a Tracking Link for your job board URL https://example.com/jobs, Greenhouse Recruiting will append the Source Token on the URL to create a link that looks like this: https://example.com/jobs?gh_src=abc123. In this link, the source parameter is gh_src and the Source Token is abc123.
Below is an example of how to generate a tracking link, and how the tracking link works to identify the source of your candidate in your browser.
How do Tracking Links and Source Tokens work?
To generate a tracking link for a specific job post, click the Configure 
icon and navigate to Job Board in the left-hand panel.
On the Configure Job Boards page, find the Job Posts column and click the number hyperlink inline with the name of the job board that hosts the job post you wish to track.
On the Configure Job Posts page, locate the job post you wish to track and click the Ellipsis icon inline with the job post. Click Tracking Link from the dropdown.
Chose the source you wish to track (for example, Social media presence) and then click Create Link.
Greenhouse Recruiting will generate a shortened version of the tracking link, which you can copy and paste in posts on third-party job boards, social platforms, etc.
In the example above, you can see the Source Token, e443880c2us, at the end of the shortened link. When you click on this link and open it in your browser, the tracking link will expand to the full job post URL, with the Source Token included. You can see the Source Token in the full URL in the example below. Candidates can be directed to the shortened tracking link URL or the full URL — it will work the same as long as the Source Token is present!
Any time a candidate clicks on your tracking link, the Source Token will map the candidates back to the appropriate Source (Social media presence in our example).
For source tracking to work properly, you will need to make sure the Source Token is included in the URL of the application page when the candidate applies. The Source Token will always appear in the format gh_src={TOKEN}, where the token is a combination of numbers and letters.
To learn more about tracking links and Sources, please review the following Help Center articles:
- Create a Tracking Link for a Single Job Post
- Create Tracking Link for Job Board
- Candidate Source Tracking