Best Practices: Tracking links and job ads

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When deciding between creating a tracking link for a job ad or a New Ad Campaign we suggest asking yourself whether your organization plans on running a single version of the ad or multiple versions of the ad on a job board.

If your organization plans to run one version of a job ad on a job board, then it is best to simply create a tracking link to the job post. 

If your organization plans to run different versions of a job ad on the same job board, use a New Ad Campaign

Tracking Links

If you are planning to post an open job to an external job board or will be marketing the job in some other way, you will want to create unique URLs to the online application so that you can track where the candidates came from. Once a job has been opened, and the Job Post for the position has been created and made live, you will be able to generate a unique URL to track the candidate's source.

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For more information about creating tracking links, including step-by-step instructions, click here

New Ad Campaign

Posting job ads to external job boards is a form of marketing.  As that is the case, you may decide to try different campaigns so that you can determine what approach attracts the most qualified candidates.

For example, you've created a series of job ads for a "Software Architect" job that highlight your companies work/life balance, and you've created another series of job ads for the same job that highlight the awesome people at your company. By picking the right job board to post the specific job ad, you can source more quality applicants and increase your application volume.

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Click here for more information about purchasing a job ad through the Job Ad Market.

Report on past recruiting efforts and the quality of candidates in regards to various ad campaigns by using the Candidate Quality by Campaign report.