With LinkedIn RSC enabled, you can add LinkedIn InMail steps to a campaign pool.
For both email steps and LinkedIn InMail steps, each step equates to one message. While you can add as many steps as you like, it is recommended to have at least three, but no more than four steps in your campaign pool for optimal results.
Create a LinkedIn InMail campaign pool step
From your Greenhouse Recruiting dashboard, click the CRM > My active campaign pools and click See all.
Click to open an existing campaign pool or create a new campaign pool.
In your campaign pool, navigate to the Steps tab, then click Add step.
Next, set a wait time for your step.
From the Action dropdown menu, select Send LinkedIn InMail.
Add and review copy for a LinkedIn InMail step
Next, create the content for your LinkedIn InMail step.
Add InMail copy with an email template
Select a template from the Template dropdown menu if you'd like to use one of your existing email templates in this campaign step.
Add InMail copy manually
You can also write your step's subject line and message content manually.
Use the Subject field to give your InMail message a subject line.
Type or paste your message's body content into the field below your subject line.
Use the Insert token dropdown to add default tokens or custom candidate tokens to your subject line and email body. Once your InMail step is sent, these tokens automatically fill in personalized information tied to each individual prospect.
As you compose your InMail message, the Sourcing Automation email coach will offer suggestions to help you improve your message delivery and avoid spam filters.
Email coach suggestions are highlighted under the message field. Click View to see suggestions.
Any suggestions with a red X require your attention. Once you've reviewed these suggestions, click Done to return to your email and make any suggested changes.
Save and send a LinkedIn InMail step
Click Save changes when you're done with this LinkedIn InMail step and need to create additional steps in a new campaign pool.
Click Save & launch if you're adding this step to an existing campaign pool.
Unlike other email steps in campaign pools, LinkedIn InMail steps do not send automatically. When it's time to send your LinkedIn InMail message to prospects, a new task will appear in your campaign pool's Tasks tab to remind you to manually send this message.
Learn how to send your LinkedIn InMail messages within Greenhouse Sourcing Automation.