Google and Yahoo are implementing new bulk sending requirements that may impact your organization's Sourcing Automation campaigns. This article covers what's changing and how to prevent your emails from being flagged as spam.
What's changing
Starting Februrary 1, 2024, Google and Yahoo will introduce new email standards to reduce spam, phishing, and malware. This includes stricter requirements for bulk senders who send 5,000 or more emails per day.
If more than 0.3% of your organization's emails are marked as spam, Google and Yahoo will classify your account as spam and limit your messages.
Learn more about these changes here:
What we're doing
The email unsubscribe link will be turned on by default for new Greenhouse Sourcing Automation users.
Existing users can review this setting in their Sourcing Automation account settings to ensure it's enabled.
What you can do
Your organization will most likely have strong email hygiene practices in place to help you meet Google and Yahoo's new requirements. Double-check that you're following these best practices to prevent messages from being flagged as spam:
Authenticate your email
Authenticating your email helps prevent Google and Yahoo from marking your messages as spam (or rejecting your messages altogether). SPF, DKIM, and DMARC are all recommended policies for authenticating your domain.
Learn more about email authentication requirements from Google and Yahoo.
Allow recipients to unsubscribe
Users should be able to unsubscribe from your messages quickly and easily. Check your settings to make sure you've enabled an unsubscribe link for all your Sourcing Automation emails.
Keep spam rates low
Google and Yahoo will be enforcing a strict spam rate threshold to help their users prevent unwanted spam. If your organization's emails have a spam rate at or above 0.3%, your account will be classified as spam and your messages may be rejected.
Follow sender guidelines from Google and Yahoo to keep your spam rate low and make sure users receive the emails they want.
Here are some recommended best practices:
- Send messages from the same IP address
- Increase your sending volume slowly
- Avoid sending emails in bursts
- Only include tracking links if needed
- Send personalized outreach messages
- Use plain text in your messages and don't mix different types of content
- Update your email content frequently for long-running campaigns or reusable templates
Additional resources
Review additional email guidelines from Google and Yahoo:
Learn more about email authentication and deliverability in Sourcing Automation: