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Add LinkedIn Conversion Pixel to External Job Board

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The LinkedIn Conversion Pixel is a JavaScript code that your organization can add to an external job board to enable advanced analytics in LinkedIn Recruiter on on who views and applies to your jobs on LinkedIn. In this article, we will cover how to:

 

Retrieve LinkedIn Conversion Pixel

To retrieve a conversion pixel, navigate to your LinkedIn Recruiter account and click Jobs. Select Conversion tracking from the dropdown menu. 

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 Click In applicant tracking system on the subsequent page.

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Hover over the provided code and click Copy to clipboard.

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The code for the LinkedIn Conversion Pixel is copied to your clipboard. Click Finish.

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Add LinkedIn Conversion Pixel to External Job Board

With the LinkedIn Conversion Pixel copied, navigate to your Greenhouse Recruiting account. Click the Configure configure.png icon in the upper right-hand corner and select Job Board on the left-hand panel. 

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Click the ellipsis ellipsis.png inline with an external job board and select Edit from the dropdown menu.

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Navigate to the Application Confirmation Page section of the subsequent page. Click <> on the editing panel of the Applicant Confirmation Page editor.

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Paste the copied LinkedIn Conversion Pixel to the Source code editor. Click Ok finished.

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The LinkedIn Conversion Pixel is added to the job board. Click Save to confirm the change.

Note: The LinkedIn Conversion Pixel does not display anything on the confirmation page and is solely used to measure applicant conversions.