Calculate an event's return on investment (ROI)


The return on investment (ROI) for any single event can be roughly calculated from the number of prospects that are converted into candidates for jobs. Additionally, by looking at how these converted prospects fair throughout your interview pipeline, your organization can glean which Events are attracting the most qualified talent which can help with forecasting and resource allocation moving forward.

Greenhouse Recruiting's Prospect Conversion report allows your organization to calculate the total number of prospects converted across all Events and how they progressed through your interview pipeline. To generate a Prospect Conversion report that helps calculate ROI for Events, click the ellipsis on your navigation bar and select Reports from the dropdown menu.


From the Reports page, navigate to the Assess Your Prospecting Efforts (CRM) section and click Prospect Conversion.


From the Prospect Conversion report, navigate to the Filter panel and select Events from the Rows dropdown menu. Additionally, users can filter by jobs that they have access to, and within a particular date range. When finished, click Apply to repopulate the report.


The report will display all Events and will total number of prospects added into your account through the Event, and how many of those prospects were subsequently converted into candidates. Additionally, the report will aggregate how many:

  • Prospects reached the Assessment stage
  • Prospects reached the Face to Face stage
  • Prospects reached the Offer stage
  • Prospects were eventually Hired