What are LinkedIn Limited Listings? How do I turn them on for my company?

In addition to the free posting on GlassDoor and Indeed, you can now post all of your jobs to LinkedIn for free using their new LinkedIn Limited listings. While these free ads won't show up as prominently as ads purchased directly through LinkedIn, they will hopefully expand your reach and allow you to access an additional subset of candidates without ever having to lift a finger!

Unlike the other free boards, LinkedIn Limited posts are handled on the organization level, meaning they will be either on or off for every job that is currently live on your job board. Site Admins can go to the Configure > Job Board page and select Edit next to the external job board to toggle them on.

Any candidates who apply through the link will be listed with the source LinkedIn Limited Listing. If you wish to remove a listing, you can simply take its job post offline to remove it from LinkedIn.

LinkedIn will attempt to match your company name with the correct company page on LinkedIn, but it's not always perfect. To ensure your ads always appear in the right place, please add your LinkedIn company ID on the Configure > Job Board > Edit page. You can find your company ID in the URL of your company page (e.g. linkedin.com/company12345).

How are limited listings different from LinkedIn Job Slots and LinkedIn Job Posts?

LinkedIn Job Slots / Posts retain all of their existing functionality, but limited listings differ in the following ways:

  • Limited listings only appear in search, after relevant LinkedIn Job Slots and Posts, and do not in the recommendations throughout the site (e.g., “Jobs You May Be Interested In” module and email, “Work With Us” ads, “Similar jobs” recommendations, etc.). This means that they are only visible to the subset of our members who are actively looking for jobs.
  • Posters are not able to manage limited listings in Recruiter (or for online, through LI.com), meaning that they don’t have access to Job Analytics, suggested matches (“Talent Match,” which is being renamed as “Suggested Professionals”), people who have viewed the job, etc.
  • Limited listings cannot be sponsored across the site.

 

Keywords: [linkedin limited listings, post to linkedin, linkedin posts]

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Comments

  • Avatar
    Matt Frost
  • Avatar
    Murphy

    Hi Matt,

    I've updated the article with some language from LinkedIn's help center regarding the difference between Limited Listings and other types of posts. It appears that the jobs will only be visible via searches and only partly linked to your company page. As you can see in the listing below, it is actually matched up with Greenhouse Software, but when you view all the open jobs at Greenhouse, these free listings won't show up.

    https://www.linkedin.com/jobs2/view/79891613

    Please let me know if you have any other questions!

    Thanks,
    Murphy

  • Avatar
    Joseph Schindel

    Does Linkedin pick up these jobs off an xml feed from Greenhouse?

  • Avatar
    Elizabeth Enders

    There are some jobs we would not like to appear as linkedin limited listings. Is it possible to turn it off for some jobs? From the article, I assume not.. but would like to double check. If they can't be turned off for some listings, is this in the product roadmap?

  • Avatar
    Jeffrey Swartwout

    Hi Elizabeth,

    It's all or nothing! There's no way to have it on for some jobs and off for others.

    Best,
    Jeff

  • Avatar
    Elizabeth Enders

    Thanks for confirming Jeffrey. Do you think there will be an option to tick a box in the future on the job ad, much like there is for Glassdoor, Indeed, etc?

  • Avatar
    Jeffrey Swartwout

    At this time, we do not plan to make limited listings configurable on a per job basis.

    Best,
    Jeff

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