The perfect job description is a key element in hiring the perfect candidate. The Job Post Conversion report helps your organization determine if your descriptions are selling your positions successfully, or if they might need some work to attract the right candidates.
A high Conversion Rate might indicate your descriptions are too generic, while a low Conversion Rate could suggest your descriptions are intimidating or otherwise unappealing to candidates. The Job Post Conversion report allows you to A/B test over time to craft the perfect message and maximize the number of qualified candidates who apply.
Note: If your organization currently is using an API-driven job board, the Job Post Conversion report will not work for your organization. This report tracks views and conversion only for Greenhouse-hosted job boards and posts.
To navigate to the Job Post Conversion report, click the ellipsis icon on your navigation bar, and then select Reports from the dropdown menu.
From the Reports page, navigate to the Learn from Past Recruiting Efforts section and click Job Post Conversion.
The Job Post Conversion report will display information for all jobs where you have appropriate access.
This report displays data only for candidates who applied directly from one of your organization's job posts. Any manually added referrals or candidates, or candidates added through other means (such as LinkedIn Limited Listings) will not be counted in this report.
The Job Post Conversion report can be filtered by Jobs and Activity Date, which is the date the candidate viewed the page or applied to the job.
Note: By default, the Activity Date for the report is set to Current Year.
Filtering by Open Jobs will show you only jobs which are open currently, and not jobs which were open during a specific date range. For example, setting the Activity Date filter to December 2016 and filtering by Open Jobs won't return results for a job that was open in December 2016 but is closed now.