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Candidate Quality by Campaign Report

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The Candidate Quality by Campaign report provides insight to the effectiveness of your ad campaigns by revealing which campaigns return the most candidates — and more importantly, the highest quality candidates — by assigning each campaign a Quality %

The Quality % is computed by looking at the average distance a candidates travel through the pipeline. If every candidate was hired, it would be 100%. If every candidate was rejected in the first stage, it would be 0%. 

Example: Let's say candidate Jane applies through one of your ad campaigns. Jane has a pretty strong background, so she makes it through 5 of your 7 stages. If she was the only candidate to apply through that campaign, your Quality % for that row would be 5/7, or roughly 71%.

To navigate to the Candidate Quality by Campaign report, click the ellipsis ellipsis.png icon on your navigation bar and select Reports from the dropdown menu. 

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From the Reports page, navigate to the Learn from Past Recruiting Efforts section and click Campaign inline with Candidate Quality by. 

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The Candidate Quality by Campaign report will display data for jobs where you have appropriate access. 

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Report Filters

The Candidate Quality by Campaign report can be filtered by Jobs and Date Applied

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Note: By default, the Date Applied filter for the report is set to Current Year.